Artificial Intelligence for business: How Artificial Intelligence can be applied in your company, in marketing and find out how AI is revolutionizing our life in healthcare and medicine by Neil Chris

Author:Neil, Chris [Neil, Chris]
Language: eng
Format: epub
Published: 2020-01-19T16:00:00+00:00

Chapter 7 Trends and Opportunities of AI in Business Applications

Email Marketing Optimization

Can AI increase open rates and leads across an email marketing campaign? The simple answer is: Yes, it can, but only in combination with other tech and factors. Phishing and spamming attacks lasting for over a decade force many consumers to not bother opening a single email that appears to be a marketing effort.

If you manage to increase email open rates by, say, 1 to 2 percent, it will generate billions in more sales globally. To do so you must achieve a level of personalization that only Big Data and AI can produce. You still need creativity that AI is unable to achieve at this stage but an AI-powered marketing software can tweak a core message to appeal to each particular consumer you are targeting via email.

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